MAGICAL LANTERN FESTIVAL YORKSHIRE
CHRISTMAS @ ROUNDHAY
The Magical Lantern Festival and brand was born in October 2015 after three years in planning. The Magical Lantern Festival launched its UK debut at Chiswick House Gardens in January 2016 and achieved an astonishing 110,000 visitors.
This new festival brand has quickly established itself and is now positioned as a respected cultural event brand across the UK.
The festival was reported and photographed by all major media outlets including BBC News; Reuters; AFP; Guardian, Telegraph, Daily Mail, Evening Standard, Metro, BBC Radio and many more……. The heavy weight marketing campaign was creatively executed and seen by over 20-million London wide commuters and UK and foreign tourists.
The Festival has firmly established itself as the alternative and preferred option for Chinese New Year celebrations in London and beyond. The festival is growing year on year and the tour this year has extended to three UK cities and six cities in 2017 followed by expansion into major European cities.
The festival caught the imagination of the public across the UK with visitors travelling from all corners of the country. Due to the huge popularity of the festival amongst the public, media and event industry professionals, it has led to the Magical Lantern Festival being shortlisted for four top awards by Haymarket Event Awards.
The Magical Lantern Festival has been shortlisted in the following categories:
- BEST OUTDOOR EVENT
- BEST GAME CHANGER
- BEST DEBUT EVENT
- BEST CREATIVE EVENT